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Recommended Reading for Independent Publishers:
General:
The Self Publishing Manual (16th Edition)
by Dan Poynter
Para Publishing, 2007
ISBN 978-156860-142-7
Dan Poynter is considered the guru of self (independent) publishing. The SP
Manual is a great reference on writing, printing, book publishing, marketing
and distribution.
Follow the author's step-by-step advice on how to produce a
commercially-successful book, get it into print quickly and easily, and learn
the basics of book distribution through this fine guide. You have to do it all
yourself, of course: but that's the purpose of a guide which tells how to not
only break into print; but how to exploit the special strengths of
self-publishing. -- Midwest Book Review
The Complete Guide to Self Publishing (4th Edition)
Tom and Marilyn Ross
Writers Digest Books, 2002
ISBN 1-58297-091-2
Tom and Marilyn Ross In 1996, they launched SPAN, a nonprofit trade
association for authors, self-publishers, and independent presses. The Small
Publishers Association of North America (SPAN) has become the second largest
such organization in the world.
At 521 pages, this book is the bible of publishing and containing information
about everything from starting your publishing company to selling to big
publishers to finding good printers to getting ISBNs.
The Publishing Game: Publish a Book in 30 days
Fern Reiss
Peanut Butter and Jelly Press, 2003
ISBN 978-1-893290-85-3
Fern Reiss has written a series of books called "The Publishing Game". Each
book focusses on a specific aspect of writing (finding an agent, writing a
bestseller).The Publishing Game: Publish a Book in 30 Days covers
self-publishing. This is a user-friendly book that is especially useful for those
wishing to publish non-fiction. Ms Reiss has a website: The Publishing Game
that includes a host of informative articles about writing and publishing. Visit it
at www.PublishingGame.com
Marketing
1001 Ways To Market Your Book (6th edition)
John Kremer
Open Horizons, 2006
ISBN 978-0912411491
John Kremer is a publishing consultant, owner of Open Horizons and the
editor of the Book Marketing Update newsletter.
At a whopping 704 pages, this reference on book marketing will surely have
dozens of tips that will apply directly to you. Kremer covers a wide variety of
topics from online and store sales, direct mail and unique advertising tips, and
book design and publication scheduling to related addresses and phone
numbers, websites, and many author stories.
You can find a plethora of book marketing resources at his website and
sign-up for the weekly marketing tip at BookMarketing.com.
Grassroots Marketing for Authors and Publishers
Shel Horowitz
AWM Books, 2009
978-0-9614666-3-3
Shel Horowitz is an expert at marketing and has published several books on
affordable, ethical, effective marketing methods and strategies.
Learn how to successfully market to bookstores; where to find targeted
markets and bulk sales; how to get national and local media attention; what
easy and profitable online strategies cost little or nothing and create
tremendous results; where to locate partners who already reach your best
markets. Includes two full-length marketing plans. He provides website design
advice, examples of press releases, and media pitches and his focus is on
marketing in a frugal manner.
Book Production:
Book Design and Production: A Guide for Authors and Publishers
Pete Masterson
Aeonix Publishing Group, 2005
ISBN 978-0966981902
An independent book designer since 1997, Pete Masterson's background
speaks for itself: he has owned a print shop, was general manager of a book
oriented typesetting service and was manager of publications and graphics for
a contractor to NASA, where he and his staff produced some 200 publications
a year.
A book specifically about the book production process and the principles of
good interior and cover design.
Check Masterson's website: Aeonix Publishing for articles and links relevant to
book production.
General:
The Self Publishing Manual (16th Edition)
by Dan Poynter
Para Publishing, 2007
ISBN 978-156860-142-7
Dan Poynter is considered the guru of self (independent) publishing. The SP
Manual is a great reference on writing, printing, book publishing, marketing
and distribution.
Follow the author's step-by-step advice on how to produce a
commercially-successful book, get it into print quickly and easily, and learn
the basics of book distribution through this fine guide. You have to do it all
yourself, of course: but that's the purpose of a guide which tells how to not
only break into print; but how to exploit the special strengths of
self-publishing. -- Midwest Book Review
The Complete Guide to Self Publishing (4th Edition)
Tom and Marilyn Ross
Writers Digest Books, 2002
ISBN 1-58297-091-2
Tom and Marilyn Ross In 1996, they launched SPAN, a nonprofit trade
association for authors, self-publishers, and independent presses. The Small
Publishers Association of North America (SPAN) has become the second largest
such organization in the world.
At 521 pages, this book is the bible of publishing and containing information
about everything from starting your publishing company to selling to big
publishers to finding good printers to getting ISBNs.
The Publishing Game: Publish a Book in 30 days
Fern Reiss
Peanut Butter and Jelly Press, 2003
ISBN 978-1-893290-85-3
Fern Reiss has written a series of books called "The Publishing Game". Each
book focusses on a specific aspect of writing (finding an agent, writing a
bestseller).The Publishing Game: Publish a Book in 30 Days covers
self-publishing. This is a user-friendly book that is especially useful for those
wishing to publish non-fiction. Ms Reiss has a website: The Publishing Game
that includes a host of informative articles about writing and publishing. Visit it
at www.PublishingGame.com
Marketing
1001 Ways To Market Your Book (6th edition)
John Kremer
Open Horizons, 2006
ISBN 978-0912411491
John Kremer is a publishing consultant, owner of Open Horizons and the
editor of the Book Marketing Update newsletter.
At a whopping 704 pages, this reference on book marketing will surely have
dozens of tips that will apply directly to you. Kremer covers a wide variety of
topics from online and store sales, direct mail and unique advertising tips, and
book design and publication scheduling to related addresses and phone
numbers, websites, and many author stories.
You can find a plethora of book marketing resources at his website and
sign-up for the weekly marketing tip at BookMarketing.com.
Grassroots Marketing for Authors and Publishers
Shel Horowitz
AWM Books, 2009
978-0-9614666-3-3
Shel Horowitz is an expert at marketing and has published several books on
affordable, ethical, effective marketing methods and strategies.
Learn how to successfully market to bookstores; where to find targeted
markets and bulk sales; how to get national and local media attention; what
easy and profitable online strategies cost little or nothing and create
tremendous results; where to locate partners who already reach your best
markets. Includes two full-length marketing plans. He provides website design
advice, examples of press releases, and media pitches and his focus is on
marketing in a frugal manner.
Book Production:
Book Design and Production: A Guide for Authors and Publishers
Pete Masterson
Aeonix Publishing Group, 2005
ISBN 978-0966981902
An independent book designer since 1997, Pete Masterson's background
speaks for itself: he has owned a print shop, was general manager of a book
oriented typesetting service and was manager of publications and graphics for
a contractor to NASA, where he and his staff produced some 200 publications
a year.
A book specifically about the book production process and the principles of
good interior and cover design.
Check Masterson's website: Aeonix Publishing for articles and links relevant to
book production.